I am a global marketing and digital leader with a passion for customer experience, digital transformation and strategic design.

I’ve worked across multiple cultures and industries, for top tier and challenger brands, for both corporates and agencies, which allows me to see things in a way others don’t.

For the last 7+ years I’ve run an outsourced digital department, delivering long-term programs of work for a variety of clients, in addition to developing CX strategy, developing holistic brand experience journeys, and building performance marketing programs. This has required strong communication and stakeholder management.

I thrive in simplifying challenges in ambiguous environments and always bring the voice of the customer.

My work been recognised for:

  • Effectiveness (IPA Awards, WARC top 10 in APAC, Effies);

  • Innovation (Fast Company World Changing Ideas, AFR Most Innovative Companies - Most Innovative Media & Marketing Company, Most Innovative Small Business); and

  • Overall impact (World Travel Awards).

Career Highlights

I’m proud of the work I have led and success I have contributed to, including:

  • Improving the customer experience and commercial outcomes for multiple businesses;

  • Evolving animal conservation in Africa;

  • Helping reduce global education poverty;

  • Giving Indigenous people a stronger voice; and

  • Supporting young people impacted by cancer.

I’m also very proud of the role I played as a senior leader in building the businesses I’ve worked for, both culturally and commercially.

Qualifications & Interests

I’m a Certified Practicing Marketer (CPM).

In my spare time, I enjoy volunteering with my son's various sporting endeavours and mentoring emerging marketers.

Brands I’ve Worked With Include

Western Sydney University
Lendlease
House of Fraser
GSK/Panadol
Kimberly Clark/UbyKotex
Lion
Volvo
Lexus
Chery

Commonwealth Bank
BT Financial Services
AMP
Tyro
Visit Britain
Melbourne & Olympic Parks
Hawaiian Airlines
Amazon
Disney